Social media marketing in similar to promoting a rock band and it falls back to 5 key strategies. You must know the audience and understand who you’re talking to. Along with this comes using the writing wording to get their attention. Then you need to build a relationship with your audience to keep them engaged. Finally you need to create a voice that fits your brand and listen to what your audience is saying to grow and improve your brand.
Key Takeaways:
- Before you jump into the tactical details and start rocking out your social media plan, you need to take the time to understand your audience.
- Your content needs to be tailored to your target audience’s preferences. Should it be conversational, prescriptive, or authoritative? What form should your content take: a text post, an image, or an asset?
- This is the fun part. Just like every rockstar has their unique sound, your brand should have a voice that embodies its values.
“Listen as broadly across different platforms to for conversations around your brand, your competitors, and your industry.”
