A Book Worth Reading

An interesting write up today on a “startup” company that was no start up at all. The article details the unlikely rise of an ebook publisher company which evolved out of a bookstore. It’s an interesting read in that it shows how the owners and proprietors were in fact taken by surprise when they finally realized they were at the helm of their own startup business.

What is further surprising are the results…did they want this startup business? How would they manage it? Now that they had it, did they have to start treating it as a startup and go to conferences, etc.?

If you are thinking through your own issues of startup right now, direction and pace…this article might be an interesting read for you. It details how some things just naturally evolved, and how other things sped out of control. Enjoy it as you seek direction in your own endeavor.

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