Inc.com lists out for us today 25 essential components to any and every small business website. It’s a great checklist for you to compare your own site to today and to see how it compares.
As y0ur site is a portal for your business, you need to keep an eye on what that portal and “face” looks like.
A few important elements the article points out are:
Includes testimonials from real customers. Are the testimonials detailed enough that prospects can tell the kinds of customers and industries served, and in general how you helped them?
Contains a security seal to tell visitors your website is secure. This is important not just for e-commerce sites, but every site today.
Has a company blog. Every business can benefit from a blog for announcements as well as a marketing resource.
Take a look at it today and compare your site…offer to your clientele a site that truly represents your company.
