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How a more effective sales and marketing alignment can lead to better success for your business. Sharing information is important but learning how to get your sales and marketing to share the same vision for the customer is more of a challenge. Learn 4 easy steps that will help improve your over all business success.
Key Takeaways:
- Sales and marketing alignment begins with the customer’s journey
- Integration maximizes the potential of successful sales and marketing alignment.
- A shared strategy for creating and delivering customer value is necessary―all the way through from first contact to the buying decision and to customers using the products, services, and solutions successfully.
“Interestingly, lead generation effectiveness is not only a marketing issue. Based on our 2016 Sales Performance Optimization Study, it is also one of the key effectiveness goals for sales leaders.”