Shopify Audiences: Yay or Nay?

Last month, Shopify launched their Shopify Audience Network to a segment of their customers.

While the concept makes sense (kind of, targeting e-commerce buyers is a good thing), it does create a bit of murkiness in terms of those who participate in the network.

Do you really want competitors re-targeting your buyers?

While concepts like this rely on a large amount of data for it to be useful, it might still be early before any customer sees return on it.

Anyone have results so far?

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