Dead Trees, Sales Pipelines & Loss Aversion [Research]

In Jill Konrath’s article relating to the loss of trees that she is noticing, she writes about recent experiences where she has notice the abrupt disappearance of trees around her. She speaks about one night; she was woken up by a tree that had fallen. She then relates this to salespeople having accounts that suffer from this dead factor and they should be trimmed down before they too fall and cause unwanted damage.

Dead Trees, Sales Pipelines & Loss Aversion [Research]

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