The One-Stop Shop to Rule Them All India is paving the way for something interesting in e-commerce, they’re testing out their Open Network for Digital Commerce, a government-supported initiative, which could revolutionize e-commerce. The open network is NOT a platform itself, but a network of platforms allowing sellers on multiple platforms to participate yet allowing […]
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AMAZON SELLING Amazon is that Big Brother you love to hate. Yes, they offer one of the world’s largest marketplace for e-commerce selling, but if they set their sights on you and your products, then look out! Amazon has been under the microscope for its alleged antitrust practices around the world. The claim: Amazon uses
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E-commerce darling, Shopfiy, recently laid off 10% of its workforce after making a bet on e-commerce growth during the pandemic. However, based upon recent US Census Bureau statistics, e-commerce adoption has taken a tumble this year as the world faces an economic downturn. Lessons we can take from this: Expand into international markets, so you
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While this isn’t a new problem for Amazon, the stakes are getting higher for those peddling fake Amazon product reviews (e.g. Facebook groups). Rewind: There are groups and merchants who offer rewards in exchange for 5-star product reviews on Amazon (thus manipulating Amazon’s algorithms). Not only would it cost your your product listing and/or removal
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The live-shopping (selling goods via live streaming) market in China was worth approximately $300 billion in 2021. In the US, while Walmart, Meta, Amazon and Youtube are trying to get this trend going in the West, it doesn’t forecast to reach anywhere near the amount in China and Asia.
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Amazon’s annual Prime Day sale is coming up this week. Consumers spent $10.4 billion on Prime Day in 2020. What can you learn from this? Consider setting up your own “Prime Day” sale for your e-commerce biz.
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Ok, so you realistically you won’t beat Amazon at the e-commerce game, but if you want don’t want them to beat YOUR e-commerce business or if you want your share of the e-commerce pie, you need to do this (and here’s why).
Want to Compete with Amazon? Do This… Read More »
Email, email, email. This is one of the drums I repeatedly beat (not just for e-commerce) for ANY business. Email is still so critical to success. These are the three emails you MUST have for your e-commerce business.
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Recurring revenue is one of the Holy Grail’s of business models. Investors LOVE seeing some kind of subscription or recurring revenue stream in a business. E-Commerce and DTC (Direct to Consumer) brands are no different. A new report finds that as many as 75% of DTC brands will launch some kind of subscription offering by
75% of DTC brands are doing this… Read More »
Last month, Shopify launched their Shopify Audience Network to a segment of their customers. While the concept makes sense (kind of, targeting e-commerce buyers is a good thing), it does create a bit of murkiness in terms of those who participate in the network. Do you really want competitors re-targeting your buyers? While concepts like
Shopify Audiences: Yay or Nay? Read More »
I’m a big supporter of strategies over tactics (for any business model). Traditionally, the concept of improving your sales conversions was an acceptable goal to focus on for your e-commerce business. In this e-commerce growth playbook, they explain why this strategy is flawed and outline the steps for a new strategy to grow your e-commerce
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Demand Curve, shared some useful tips for improving your Amazon product listing for better SEO traffic: Your product listing depends on two elements: Performance: Are customers likely to buy your product? It’s a bit of a chicken & the egg, if your sales conversions are good, Amazon will naturally boost your listing. Along, with sales
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E-COMMERCE MARKETING As advertisers start to abandon Facebook ads (or have yet to realize their costs have skyrocketed lately), they’re realizing all the Facebook Ads tactics can be thrown out the door and falling back on some timeless marketing principles. E-COMMERCE STATS & TRENDS Is e-commerce slowing down? Or did shoppers just starting using shopping
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Our favourite Swedish furniture retailer is testing out adjustments to their retail locations to act as distributions hubs as more and more customers shift to online buying. Unlike another well-known retailer that took too long to recognize the importance of their e-commerce offering, it’s good to see Ikea make some big adjustments to catering to
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You don’t have to be into fast-fashion to have heard of e-commerce heavyweight, Shein. While there’s a lot of murky stories about the company’s founder, there’s a lot to learn how Shein skyrocketed out of nowhere to be just about everywhere.
An Inside Look at e-Commerce Behemoth Shein Read More »