Reports are coming today that the Federal Trade Commission is suing ATT for misleading customers with their claims of “unlimited” data for smart phones. Turns out that the cell phone provider giant is being accused of “throttling” back customers who have a higher tendency of using their data connections. Essentially, throttling a customer’s data speed […]
I Bet ATT Hears YOU Now Read More »
Getting in front of clients to pitch is everything these days. And with so many companies doing their best to do just that, well…it can be hard. Here to help today is an article on 3 things to do to get in front of new and potential clients. It’s helpful in its brevity and its
Seeking an Audience Read More »
News coming that Samsung has discovered a way to copy a 1gb movie file in approximately 3 seconds. This is an unprecedented breakthrough, with a bit of interesting timing. You see, it’s been a while since Samsung’s name has been in the news. In fact, all we have heard about recently are the various new
Well That was Fast! Read More »
McDonald’s has a new campaign online hoping to answer questions from consumers, from the internet, and even from a mythbuster! In the video, Grant Imahara goes to the production plant in Cargill to watch the process of making beef patties for McDonald’s hamburgers. Watch below: https://www.youtube.com/watch?v=wXgSnUmhdws&src_vid=UaJUq1ncCRo&feature=iv&annotation_id=annotation_3773089681 This is an ingenious manner of marketing that does 2
Where’s the Beef?! Read More »
News comes today that the highly ambitious Network Television show Utopia is being canceled. Rumors are that the show cost an estimated $50 million to produce. This is an unprecedented amount for reality television, which is typically known to be quite cost effective (read: incredibly cheap). Why was this particular production saddled with such an
Pulling the Plug on Utopia Read More »
As leaders in commerce and business, one thing we need to be very cognizant of is the notion of trends. We need to be on the cusp of what is popular now, to be in touch with what people are seeking and searching for. Why? Isn’t it enough for us to be leaders in our
Reports come today that Billionaire investor Shahid Khan has pulled out of KYN, a business startup accelerator, thus causing the company to temporarily shut down as Khan was the main investor. Khan is best known as the owner of the NFL Football team, Jacksonville Jaguars. His investment in the startup accelerator was nominal (relatively speaking;
Billionaire Steps Away From Accelerator; Up In Smoke Read More »
Bloomberg’s Businessweek is running a story this week about the business of Asian tourism, specifically Chinese tourism. More and more these days, Chinese tourism is driving the economy world-wide. As progressive thought leaders in business, we have to clearly understand the benefit of such tourism and also how to harness those benefits for our business
The Business of Tourism Read More »
A fascinating write up today on the shifting tide and thought regarding gay marriage. Now, bear with me…this is not a post in support of or against the idea. That’s not the point. What I find fascinating about this is how public opinion has changed over time, and how that change came about. I believe
Put a Face on that Business Read More »
Apple has another event planned for October. The tech giant already had one massive unveiling earlier in September for the iphone. That proved to be an incredible announcement with the arrival of the Apple Watch. Next week the company will focus on their tablet line and, as many commentators believe, will introduce a new line of ipads
This Apple Is Not Far From the Tree Read More »
Recently, The New Yorker launched a complete redesign of its website and mobile platform. It did so with the user in mind, and aimed to draw even more new users into subscription by presenting to them, well…what they wanted to see. Fast Company has the interview for us that details the three things that went into this
Bloomberg Businessweek brings us a fascinating read on, of all things, bacon! Why is bacon so interesting? Well, it’s not the meat itself, though to many it is delectable! Rather, this story is fascinating to read on how the industry marketed bacon to the masses. You see, bacon fell on very hard times in the
Make it sizzle and pop! Read More »
Microsoft is preparing for the release of Microsoft Windows 10. That’s right. 10. What’s that you ask? What happened to 9? Well, it seems as if Microsoft is going to skip that altogether and go straight from Windows 8 to Windows 10. Why? Bloomberg has the story for us, and they share how Microsoft has
The Economist brings us a story today on the overall picture of global economy. The following infographic gives an interesting outlook for what’s in store. Though the US and Britain are seeing an upswing, the rest of the global economy heading for what is classically defined as recession. Virtually everywhere else, however, the
Things are not always as they seem Read More »
An interesting video was posted earlier regarding the form factor of the new iPhone 6 Plus. You can watch it here: https://www.youtube.com/watch?v=znK652H6yQM The iPhone has certainly been eagerly awaited around the globe. One can see this by how quickly it sold out in its opening day of online orders. But as orders have multiplied,
Dealing with the negatives… Read More »
Bloomberg Businessweek has a very funny and enlightening post on what the world reaches for when it’s snack time! It’s neat to see what various parts of the world will reach for, by percentage. For example, 69% of Chinese and Japanese people are reaching for some sort of chocolate, whereas almost that same percentage of
It’s Snack Time! Do you know what your clients are reaching for? Read More »
National Coffee Day is soon approaching, and according to Bloomberg Business week, it’s going to cost. The price of coffee beans has seen a steady and consistent rise over the years. So much so that this year, as many national chains celebrate coffee day by giving away a free cup of joe, they are actually
Can I have a cup of Joe with that marketing? Read More »
It seems every year that Apple releases a new iPhone that a record is shattered. Once again, records have been broken. What’s this mean for you? Well, I take it since you’re reading this that you are on the internet. And if you’re on the internet, then most likely some aspect (if not all) of
Records are made to be broken! Read More »
I’m sure many people have heard recently of the (very distasteful) Kent State University sweatshirt that was posted on the Urban Outfitters page. (You can read about it here.) Amidst the public outcry, shock and dismay over such a distasteful ad that now has everyone talking, I wanted to point out something: Everyone is talking.
Wow! This Story Really Took Off…and garnered a lot of PUBLICITY Read More »
News today that the Coca-Cola Co. will release their softdrink, Surge, in limited quantities for internet orders. What is Surge, you may wonder. And why is it relevant to me and my business this day? Surge is an overly caffeinated drink that also includes about a ton of sugar…and it was supposed to be a
Is your supply being demanded? Read More »
You’ve heard it before: Image is everything. Now, we know this is certainly not true. Substance, beneath the image, is really what matters. But what does a person see first: The substance, or the image? Well, if that’s the question, than surely image is everything. Microsoft has learned this as news comes of their acquisition
What you see is what you get? Read More »
In an interesting move today, some of the world’s largest banks are over-hauling the way they do their foreign exchange trading…and they are doing this overhaul quite publicly. Bloomberg has the report on Barclays Plc, Deutsche Bank, et. al., on how they are making quite a statement with the public regarding the handling of Foreign
Transparency for the Sake of Credibility Read More »
The Wharton School’s Professor of Marketing, David Bell, shares with us today some conclusions regarding marketing in an e-commerce world. There is no doubt in anybody’s mind that the internet has truly shaped consumer consciousness in the 21st century society. Now, with this new research, Prof. Bell relates just how that awareness has been formed
Location in a Virtually Driven World Read More »
If you want to know how to gain more business out of your existing client relationships, here’s our list of top ten tips for outstanding client relationship management:
Top 10 Client Relationship Management Tips Read More »
Whether you’re negotiating for a job, with a client, with a supplier or with a potential partnership, you want to avoid starting your negotiations off on the wrong foot by being too confrontational. If the other party disagrees with you or says something that is confrontational, your natural reaction would be to quickly defend your
How to start a negotiation process right Read More »