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6 Account-Based Marketing Insights from #FlipMyFunnel

Account-based marketing requires a coordinated effort between sales and marketing in order to target specific sets of accounts. If your teams aren’t aligned from the get-go, your ABM strategy is destined to fail. Before you even get started with account-based marketing, it’s crucial to ensure that everyone is committed to an account-based strategy. Key Takeaways:

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Your Leadership Development Program Needs An Overhaul

Most companies make investments in leadership development, rolling out intensive internal programs for high potentials, sending key leaders off to expensive executive education programs, or hiring personal coaches for those moving into key positions at the top of the company. Companies like Barclays, Disney, and Unilever discover a counter-intuitive insight as they grow leaders: when

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Takeaways From Fortune Businesspersons Of 2016

Fortune’s list was developed based on their own analysis of 12-36 months profits, revenues, and stock performance, return on capital and debt, and the intangibles: Is the CEO influencing business? Be humble, contemplative: Whether it’s hiring people better than you, or practicing a quieter-than-normal leadership style, or taking the time to listen to customers and

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Seven Signs Your Employees Are Unhappy And What To Do About It

Companies with engaged employees outperform companies with disengaged workers—some sources say they win by 22 percent, some say it’s more like 200. So businesses are investing more time, effort, research and money into building great cultures that will keep employees happier than ever. But how can you tell if an employee is unhappy if they

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Managing IT Projects Offshore: The Project Manager’s Perspective

Managing offshore software development projects can easily overwhelm US project managers who are new to offshoring. Treading through the intricacy of handling teams across time zones, different cultural and language nuances compounded by the lack of face to face interaction and managing the logistics of a dispersed delivery organization adds a magnitude of complexity to

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Enterprise Risk - Hong kong

The Top Seven Things Professionals Want More Of, But Can’t Figure Out How To Get

Do you run a business? Or are you employed by one? Regardless of whether or not you’re the owner, you’re still involved in a business — and all of the other people who are employed want things out of it, too, even if they don’t say it. “The Top Seven Things Professionals Want More Of,

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These Companies Are Vacuuming Up Everybody Else’s Tech Talent

Tech companies are notorious for being popular searches amongst young talent. Digital-first agencies tend to bleed their highest-end talent into giants like Facebook and Google, despite other large companies like Nike being ranked as great places to work. In order for younger companies to get their hands on some of this talent, things like being

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Don’t Quit Your Day Job (Yet): My Year In Part-Time Entrepreneurship

Roughly 15 months since Christian first brought in my cofounder, followed by our first few employees, were now finally on the eve of launching a startup that connects enterprise software product managers to users in their potential markets. Plenty of entrepreneurs toil on nights and weekends hanging onto their full-time jobs before devoting themselves entirely

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Boasting About Your Company Isn’t A Smart Thought-Leadership Tactic

There’s one common misconception about thought leadership we witness again and again: the idea that it is just a secret way to boast about your company in print. Its the perfect client-and-investor-trap – they feel like they’ve discovered your company because they’re really smart and perceptive, instead of being marketed at. They don’t want to

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Treasury management Hong Kong

How Speech Analytics, Salesforce Einstein and the IoT Will Forever Transform Business

What if that sensor triggered a case file in Apples Customer Relationship Management platform? What if that sensor automatically routed the case to a customer service agent and included all of your customer information and purchase histories? What if the agent had a contact center solution embedded into their Salesforce Service Cloud that included speech

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16 surprising negotiating tricks to help boost your salary

In an experiment where Kellogg and Stanford’s students negotiated by email, those who shared unrelated personal details over the course of the negotiation hobbies, hometowns, etc. ended up getting significantly better results than those who kept things to name, email, and the dry monetary details. A study from Columbia Business School professor Adam Galinsky found

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Treasury management Hong Kong

During a mindfulness program developed at Google, I heard a key insight about meditation that makes it a lot less frustrating

Google has surprised me with an interesting and attainable way to meditate. Interestingly, when I think of meditating, I also struggle to find a way to cut the distractions out of my time. The four-step process that is explained really assists, so long as I follow it. I also appreciated that I am not alone

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5 Reasons Why Capacity Planning Is The Secret to Successful Projects

If your project plan and the payroll system had a baby, it would be capacity planning. Capacity planning is at the junction of knowing the demand for resource and the supply. In my experience, even when your project management software does have resource pool features like Microsoft Project, they feel complicated to set up and

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The Way to Get ‘Rich’ Quick Is Not What You Think

People underestimate the value of emotional health and well-being, but it is important to ensure your emotional health is steady and stable. You need to identify your mental weaknesses and work on strengthening. Mental resilience can help you overcome the most trying of times without too much strain. Teaching yourself emotional health is just as

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